The scope of work varies from project to project. We work with clients to discover and help define what is unique about their product or service and then determine the target audience. The objective is to develop and manage a media schedule to best deliver the creative team’s message.
We implement information in innovative and effective ways to reach this market through the right media within the client’s budget for successful results.
At Blue Daisy Media, our goal is to give clients a competitive advantage through strategic media planning and buying. We develop media campaigns that heighten brand awareness, drive product sales, and improve customer retention. It is crucial to research and sometimes even invent new media platforms to reach today’s bombarded, sophisticated audiences. It is Blue Daisy Media’s goal to be the media trendsetters for our clients.
Business owners, developers, graphic designers, marketing directors, public relation firms, and full service agencies look to Blue Daisy Media to research, plan, and buy various forms of advertising to enhance their comprehensive marketing campaigns.
Our combined experience covers markets across the globe – from local community newspapers in small American or European towns to outdoor campaigns in Central and South America to interactive initiatives targeting the US Hispanic population online. Our assortment of clients expands through Canada, across the United States and into the Caribbean. Each schedule is unique to the product or service, its location, and target audience.
Budgets can range from one hundred thousand to four million dollars over the course of twelve months depending on the details of the project. Blue Daisy’s clients have a broad range of budgets. We are sensitive to fund constraints so we work with our clients to ensure they receive the most exposure at the best rates.