The leading Media Buying Agency in Miami

Blue Daisy is a Miami, Florida based company specializing in paid media strategies across all platforms around the world – including print, broadcast, out-of-home, and digital – for a wide range of clientele.
Founded in 2001 by Principals Jennifer Ford and Diana Fleming-Lorenzo, this group of media professionals specializes in implementing media resources for unique and effective programs that optimize client budgets.
Services include researching viable media outlets, negotiating the most favorable rates, and working in concert with PR firms to maximize the dual impact of paid and editorial media exposure.

a little about blue daisy media

Having worked at full service agencies,
each team member brings specific strengths and experience to Blue Daisy Media.

Our Agency has worked extensively in
the real estate, travel & destination, retail, healthcare, education, and non-profit industries.

Blue Daisy has established strong partnerships and alliances
with media vendors in various markets across the globe thanks to our holistic approach to
achieve business objectives.

our strategy

The scope of work varies from project to project. We work with clients to discover and help define what is unique about their product or service and then determine the target audience. The objective is to shape and manage a media schedule to best deliver the creative team’s message.

We implement information in innovative and effective ways to reach target markets through the right media within the client’s budget for successful results. Our range of services include:

  • Collaborating with a point person to develop final media plans to support the overall marketing objective
  • Researching and analyzing media for intended target market by evaluating appropriate vehicles on a global, national, regional, and local level
  • Placement of media at the best possible rate (to include television, radio, cable, newspaper, magazine, outdoor, digital, and even guerilla marketing)
  • Planning, implementing, and managing programmatic digital advertising, using a real-time platform to handle any campaign size, targeting areas of demographics, psychographics, purchase intent, and consumer behavior
  • Working with vendors and representatives to ensure best placement and leveraging relationships to create unique and strategic advertising opportunities
  • Providing clients with updates on special advertising opportunities as they become available
  • Being available to the creative and production team by providing vendor specifications, deadlines, and relevant traffic information
  • Working closely with the public relation and social media firms in order to maximize advertising and marketing dollars
  • Monitoring all media buys by reviewing tearsheets and affidavits for ads or commercials placed on behalf of the client
  • Supplying clear and actionable call tracking and web analytic reports that can be used to optimize marketing campaigns and help maximize ROI
  • Offering billing support by reviewing invoices for each media item placed and handling any discrepancies
  • Attending marketing meetings (in-person or virtual) to keep abreast of current initiatives by other partners on the team

At Blue Daisy Media, our goal is to give clients a competitive advantage through strategic media planning and buying. We develop media campaigns that heighten brand awareness, drive product sales, and improve customer retention. It is crucial to research and sometimes even invent new media platforms to reach today’s bombarded, sophisticated audiences. It is Blue Daisy Media’s goal to be the media trendsetters for our clients.

Business owners, developers, graphic designers, marketing directors, public relation firms, and full service agencies look to Blue Daisy Media to research, plan, and buy various forms of advertising to enhance their comprehensive marketing campaigns.

Our combined experience covers markets across the globe – from local community newspapers in small American or European towns to outdoor campaigns in Central and South America to interactive initiatives targeting the US Hispanic population online. Our assortment of clients expands through Canada, across the United States and into Mexico and the Caribbean. Each schedule is unique to the product or service, its location, and target audience.

Blue Daisy’s clients have a broad range of budgets. We are sensitive to fund constraints so we collaborate with our clients to ensure that they receive the most exposure at the best rates regardless of total spend.


Blue Daisy Media
2906 South Douglas Road
Suite 201
Coral Gables, FL 33134
305.442.4229 | 305.442.4669 fax

© 2001-2024 Blue Daisy Media, LLC. All Rights Reserved.