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Words by Anja Maltav | Photos by Julio Carlos | December 28, 2025 | Originally published in Brickell Magazine
In the ever-evolving world of media strategy, Blue Daisy Media stands as one of Miami’s most respected boutique media-buying agencies — a strategic, elegant force behind thoughtful, high-impact campaigns across industries.
Since its founding in 2001, Co-Founders Jennifer Ford and Diana Fleming-Lorenzo have ensured that Blue Daisy Media has operated on a refined philosophy that the best media strategies are not those that shout the loudest, but those that resonate deeply. Even the name of the company abides by this ethos. Blue was one of Fleming-Lorenzo’s cats; and Daisy was Ford’s dog.
Throughout the years, they have both cared for many animals. “We loved the idea of combining their names to represent the agency,” says Ford. “It’s something meaningful, authentic, and rooted in the loyalty and trust that define our partnership.”
Rather than pushing generic messages, the company specializes in media planning and buying that feels thoughtful, tailored and deeply aligned with each client’s unique story. Their approach blends market and audience research with experience and instinct, ensuring that every spend is purposeful and every placement meaningful. “We take the responsibility of our clients’ budgets very seriously,” adds Ford. “We’re careful, strategic stewards of every dollar.